How Chinese Blue-collar workers find work through a short video apps

Short video streaming apps have become a destination for job seekers in China. How Chinese Blue-collar workers find work through a short video apps. According to RestofWorld, a latest survey via way of means of Kuaishou Technology, the country’s second-biggest brief video platform, found that the short video app has quickly overtaken other job search methods for 400 million Chinese workers.

In January, Kuaishou, a TikTok-like video app popular among blue-collar workers, launched Kwai Recruitment, a dedicated live streaming recruitment section. By the second quarter of 2022, Kwaishu had 250 million monthly active users. Jobs for delivery men, package drivers, rabbit farm workers, and nannies are posted on their job channels by recruiters who have switched to live streaming.

According to a survey released this week, blue-collar workers make up about 70% of all employees in the country’s business and carrier sectors, with the bulk incomes between 5,000 and 8,000 yuan a month.

How Chinese workers find work in short-streaming video apps

According to the South China Morning Post, quick films have speedy overtaken traditional recruiting sites and apps and come second behind “one-to-one job interviews,” which are used by two-thirds of job seekers. Prefer more than Sugar, or 67.6 percent.

Traditionally, recruitment for factories and farms is done through recruitment agencies through offline job fairs, employment websites or WeChat posts. However, agents now say it’s more affordable to connect unskilled workers through live streaming.

One of the most popular short video apps in China, Kwaishu has approximately 250 million monthly active users. In one case, Liu Chao, a famous Kwaishu influencer, helped 14,000 workers find jobs over two years by promoting recruitment information.

According to official data, there are about 200 million workers in China who work flexible hours or do not have long-term employment contracts. In addition, the country has around 300 million migrant workers, who are looking for work outside their place of origin.

The report also highlights China’s aging crisis, where more than half of the workers surveyed are over 40, higher than the average age of the entire workforce of 38.8. The study also found that Chinese millennials are displacing older workers.

Why are short streaming video apps trending in China?

According to Insider Intelligence, short-form video apps that allow users to produce content in 15- and 60-second bursts arrived in China in early 2017 and quickly became an entertainment option.

Live streaming first gained traction as a form of entertainment in China. However, in recent years it has informed all aspects of daily life, from shopping to education and job hunting.

Today, live streaming has become popular in the blue-collar job market, where companies require many people to have little skill or previous experience, and has been adopted by various short videos and job search apps.